Worldwide, the natural and cultural resources that are the focus of every journey are under threat. That’s not good for nature and it's not good for business.
This site is meant to promote Conservation Travel practices that can sustain the future of nature and of the adventure travel industry, benefiting companies as well as the people, places and wildlife people travel to see. Now that’s good business.
What is Conservation Travel?
Conservation Travel is sustainable tourism that connects the traveler with nature, and supports its protection by ensuring benefits from tourism investment flow to the local stewards of wildlife and wild lands.
Why Conservation Travel Is Important
In many places, wildlife and wild lands are not competitive land uses. They are not
worth more alive and intact than dead or degraded. That means places people travel to now for their wildlife encounters, vistas and natural serenity can soon become fallow agricultural fields, contaminated mine sites or desolate underwater grave sites.
But what if nature could compete? In places with the right policy environment and industry commitment, the adventure travel industry can transform the value of wildlife and ecosystems into highly competitive forms of land use. Small investments and changes in practice can make wildlife worth more alive than dead and ensure a future for these natural resources that clients pay to experience. These shifts in how the adventure travel industry does business can sustain the very nature that sustains
this business.
The Future Of Conservation Travel
Building from the growing alliance between industry and nature conservation pioneered by innovative companies and by WWF and ATTA over the past several years, Conservation Travel pivots from an idea or an innovation, to mainstream.
Working closely with committed members of the adventure travel industry, this site will harness the best thinking from industry members and couple it with new innovative approaches that work for business and conservation. A suite of approaches and tools that help industry members accelerate conservation goals to preserve their most precious resource and asset are being developed. Going forward, Conservation Travel will be mainstreamed into the lifeblood of the industry. The traveler, the travel company, and the communities, wildlife and wild lands that are central to the experience will benefit.
