Innovations in Influence: The Outbound Opportunity

Perhaps the most significant opportunity for outbound operators to engage in conservation travel is through the inspiration of their travelers.  Learn how Natural Habitat Adventures and WWF have developed a holistic approach to integrating a conservation message throughout the entire client experience (including marketing, pre-trip services, and on-trip), and how these efforts have resulted in substantial traveler engagement in conservation initiatives. 

Travel is one of the most inspiring vehicles for conservation education available.  We are excited to build on our decade-long relationship with WWF to maximize the impact our trips can have on the level of traveler participation in conservation activities.  – Ted Martens, VP Marketing & Sustainability, Natural Habitat Adventures

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About these Case Studies

Cases featured here are meant to give a broad project overview of interesting initiatives happening throughout the adventure travel industry benefiting conservation using innovative methods and adhering to at least one of the Conservation Travel pillars (Impact, Investment and/or Influence).

This is meant to be an interactive forum where you can submit your own examples of conservation travel related to businesses, non-profits, government agencies, communities, destination management companies, development agencies and travelers alike. 

Case Study Ideas

Not entirely sure what or how your company contributes to Conservation Travel? Read through this quick overview that outlines the principles of Conservation Travel and several helpful examples. Read Conservation Travel Principles & Examples

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