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Combine a height of 3400 metres and a - 25 degrees Celsius weather forecast, and you have the perfect conditions to track the elusive Snow Leopard. It was 6 years ago that we began our first Snow Leopard program. The first year we had only one sighting of the much anticipated and very elusive Grey Ghost. With each passing year, sightings got closer and increased in quality, and by the third year our trekkers had 8 sightings of 5 different Snow Leopards. From then on, pictures went viral and the elusive cat was no longer a myth but a reality for many, and a new tourism industry for Ladakh had formed.
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Cases featured here are meant to give a broad project overview of interesting initiatives happening throughout the adventure travel industry benefiting conservation using innovative methods and adhering to at least one of the Conservation Travel pillars (Impact, Investment and/or Influence).

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